reciprocity, human patterns of, 36
recovery in medical model, 18, 20–21, 23, 289; economic analogy to, 21
recovery rates: differences in, 89; difficulty of predicting, 41; models from epidemiology and, 20, 21,
23–24, 290; new technology leading to changes in, 273, 275; varying through time, 295. See also
forgetting rates
recurrence of narratives, 107–8, 109–10, 238
redistribution proposals, 209–10
regulation: supply-side economics and, 48; twentieth-century reaction against, xii, 48, 50, 51
religious studies, narrative approaches to, 15
repetition of economic fluctuations, 124–25
repetition of narratives: contagion and, 97–100; meteorology and, 123
representativeness heuristic, 66–67
Republic (Plato), 34
Reserve Prime Fund, 135
retirement: homeownership as saving for, 219; ordinary people in nineteenth century and, 116
Rhys-Williams, Juliet, 210
Richards, George, 265–66
Riefenstahl, Leni, 122
risk assessment, by primitive brain system, 67
risk taking: entrepreneurial narratives and, 52; excessive complacency about, 55–56
Ritter, Jay, 224
rituals, reminding people of the narrative, 62, 303n9
Roaring Twenties, ix, 133, 135, 235
Robbins, Lionel, 111–12
Robey, Ralph, 125
robo-advisers, 275
robots: artificial intelligence and, 196; broad use of the term, 192; as cause of Great Depression, 191;
in Chaplin’s Modern Times, 195; coinage of the term, 181–82, 186; enormous spike in mentions
during early 1980s, 202–3; fear of, 186; Great Recession of 2007–9 and, 273; labor-saving
machinery narrative and, 181–82; military uses planned for, 195; in movies, 203–4; product line
failing in 1980s, 203; technological unemployment narrative and, 186. See also artificial
intelligence narrative; automation narrative
robot tax, 209
Rockefeller, John D., 236
Rollaboard, 38, 39
Romer, Christina, 307n3
Roosevelt, Franklin: Buy Now Campaign of, 255; Depression fireside chat, 129, 278; “fear of fear
itself” and, 128; National Industrial Recovery Act and, 189, 252; running against Hoover in 1932,
90, 91, 188–89
Roosevelt administration: codes of fair competition and, 132; confidence narratives and, 114
Roper, Elmo, 196–97
Ross, Andrew, 7
Roth, Benjamin, 141
RSA algorithm, 9–10
Rubik, Ernő, 47
Rubik’s Cube, 47, 52
Rumsfeld, Donald, 44
R.U.R.: Rossum’s Universal Robots (Čapek), 181–82, 196
Ryōkan, 150

Sadow, Bernard, 38
Saiz, Albert, 222
Salganik, Matthew J., 39, 300
salon, literature read aloud in, 274
Samuelson, Paul A., 24, 27–28, 303n8
Sandow, Eugen, 122
Sartre, Jean-Paul, 31
Saver, Jeffrey, 65–66
saving: in early twentieth century, 219; in eighteenth and nineteenth centuries, 116–17;
homeownership and, 219–20
Schank, Roger C., 37
Schapiro, Morton, 16
schizophrenia, narrative in, 66
Schwartz, Anna J., 73, 132–33
Scott, Howard, 193, 194
scripts, 37–38; bank runs of 1893 and, 164–65; of Bush’s narrative after terrorist attacks, 83;
economic narratives involving, 74, 77
search engines, x; changes in contagion caused by, 273; improvements needed for narrative
economics research, 280–81
searching digitized data: companies offering intelligent searches, 287; differing meanings of words
and phrases in, 93; of public documents and the media, 287. See also databases for studying
narratives; textual analysis
secular stagnation: fears of, after 2007–9 financial crisis, 95; narratives in thinking about, 71
SEIHFR model, 294
SEIR model, 294; chaotic variations of, 299, 323n21
self-censorship of narratives, 115
self-fulfilling prophecies in economics, 73–74, 123–24, 125; optimistic stories after 1948 and, 198;
temporary hardships creating pessimism and, 209
self-made man narrative, xii
self-referencing in marketing, 77
semantic search, 287
September 11, 2001, terrorist attacks, 82–83, 284
sexual selection, 64–65
Sharpe, William, 275
Shell, Karl, 74
Shiller, Robert, xviii, 29, 38, 61, 64, 67, 216, 285, 298, 301n13
Sidis, Boris, 121
Silber, William, 94
Silverites, 158, 159, 160, 162–63, 164, 167; Wizard of Oz and, 171, 313n29
Simonides, 46
singularity, 199, 204–5, 207
Siri (Apple), 8, 206–7, 287
SIR model. See Kermack-McKendrick SIR model
SIRS model, 294, 322n4; for Internet memes, 297–98
sit-ins, 32–33
Six Cylinder Love (film), 144
size of an epidemic, 88–89, 292–93
slavery, and Civil War, 33
Slichter, Sumner H., 184–85
Sloss, Louis, 168–69